Step by Step Presentation of a Typical Logo Design Process at Brilliant Blue Designs
Ok, since I recently got motivated to tweak my own branding and logo a bit, I have a fun logo design process to share. Developing a logo is actually one of my favorite things to do- when I get the occasion to do so. A logo is the first thing many people see regarding a company and it often leaves a lasting impression- for good or bad. There are certain logos that have stood the test of time with very little change, and still remained contemporary looking. My first logo was not one of those– after just a couple of years, I was tired of it, and to be truthful, I may not have been 100% happy with it in the first place.
First, a little history- Brilliant Blue was named after an hour or so of brainstorming about what it is that I like and what inspires me…. ultimately, I wanted a name that had a bit of a nod (even if only to me) to the fact that Florida has been so very good to me. When I think of Florida, I can’t help but think of the BLUE sky and the BLUE ocean. I’m also a fan of alliteration- so Brilliant was a quick addition. Since the sea was the source, it was also always going to be the logo- although perhaps a bit abstract. Ta Da, first logo was born:
Not terrible, but not exactly something that is still making me happy today. So last week, I started the sometimes painful process of designing for myself. I’m a tough client. NO ONE will ever require more revisions than I will require of myself. I jotted down some quick notes and some quick sketches after doing some internet google search recognizance on “wave” logos to make sure I didn’t straight out copy someone else’s logo…. my notes look so pro, don’t they?
Then I got my colored pencils out in the closest I could figure to my three trusty brand colors, and went to town. Only two of these colored doodles even made the cut to be shown the light of day– and those I brought to my own personal council of decision-making; my husband and daughter. It was unanimous (and luckily it was the one I was leaning towards as well!)
The rejected design.
Now that the design was chosen, the real work fun could begin— now I brought my sketch into Illustrator, and made it into vector shapes. And then I adjusted those shapes. And adjusted them some more. I tweaked my old colors a bit. I played with proportions of the shapes once I had them where I wanted them shape-wise. I started wondering what my logo would look like in two colors (as is often needed for some materials) before I had even sorted out the fonts I wanted to use on my title. Fonts were surprisingly easy to sort out for once– and I can only thank my inner critic for enjoying my first burst of inspiration on that choice. Ultimately, I went from :
to this finished treatment:
And so far, (a whole one week later, admittedly) I couldn’t be happier :)
This is a overall, a pretty typical logo design process for me.
For more information about our logo design and branding services, go here.
BrilliantBlueDesignshttps://brilliantbluedesigns.com/wp-content/uploads/2017/10/brilliant-blue-designs-logo-300x109.pngBrilliantBlueDesigns2014-09-04 23:53:212017-03-23 16:22:21Logo Redesign- Inside look at the logo design process
We give small business and solo entrepreneurs struggling with website design and branding needs calm, flexible, and creative design services that take the time to understand their needs. You leave with tailored, stress-free representations of their businesses; something that truly reflects your brilliance!
Michigan Location: 402 S Lafayette Ave #104 Royal Oak, MI 48067 Florida Location: 728 West Ave, Unit 2012, Cocoa, FL 32927 Phone: 321-474-4830 E-Mail: [email protected] Web: brilliantbluedesigns.com